How many Fortune 500 companies use outbound calls to drive new business &/or serve current customers? All 500 use outbound calling for sales and service strategies! If you're not calling people asking them to become customers, then you are missing out on what many times is the fastest method to quality surveys, market research, lead generation, appointment setting, sales and better customer service. This book tells you every step, tactic and trick to run a successful call center. 30 year call center veteran Don Williams has worked with over 1/2 of the Fortune 500 on marketing, sales and service strategies. Don cuts through the confusion and draws a simple map to run your own center. Find out where to source lists, compliance tools, scripting, technology, staff and management. You're just days a way from increased predictable improvement.